It’s Not How Good You Are, It’s How Good You Want To Be


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It’s Not How Good You Are, It’s How Good You Want To Be

Paul Arden,
Roger Kennedy (Designed by)
3.67  ·  Rating details ·  14,325 ratings  ·  1,206 reviews

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Additional information

Weight 0.3 kg
Book Details

Paperback, 128 pages
Published June 1st 2007 by Phaidon Press (first published 2003)
Original Title It's Not How Good You Are, It's How Good You Want To Be
ISBN 0714843377 (ISBN13: 9780714843377)

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